When creating a campaign in iHeart AdBuilder, you'll first be asked to select an Advertising Goal.
Once a goal is selected, we will know to ask you specific information throughout the campaign-creation flow, to ensure our expert scriptwriters know exactly how to create your audio ad.
Once selected, you CAN change your Advertising Goal at anytime prior to booking the campaign. Click the 'Previous' button until you return to the first step in the campaign creation flow. Your business attributes, customer targeting, flight dates, and budget will not change — but anything you provided in the "Tell us what your ad should be about" section may be deleted.
Keep in mind: AdBuilder knows to ask certain questions based on your Advertising Goal, so if you do change your Advertising Goal, the campaign-creation flow questions will also change.