When creating a Campaign in iHeart AdBuilder, you will provide your business's industry. The industry you select will help us present you with the most appropriate Primary Customers to target. [Quick Example] A business owner who selects "Plumber" for their Industry will see very different Primary Customer options than a business owner who selects "Restaurant" for their industry.
If the Primary Customer options presented to you are not suitable, you may prefer to optimize your Campaign based on age and gender.
To optimize your AdBuilder Campaign so that it reaches listeners of a particular age and gender, simply click the 'Target by Age and Gender' option, which will reveal additional targeting options:
Your selection here will not mean that we only play your Audio Ad for those certain ages or genders. Instead, we have optimized your Campaign to play on stations and at times of day where this type of customer is most likely to be listening.
You can learn more about how iHeart AdBuilder optimizes your Campaign to reach the right audience at the right time by clicking here.