When creating a campaign in iHeart AdBuilder, the first thing you will be asked is to select an Advertising Goal:
Once AdBuilder understands your goal, the information you provide throughout the campaign creation flow will be tailored to that goal and will also ensure our expert writers know exactly how to create your audio ad.
For example, you'll notice that by selecting the 'Get listeners to call my business' goal, you will be prompted to include your phone number. If you select the 'Get listeners to visit my website' goal, you will be prompted to include your website URL.