iHeart AdBuilder will optimize your campaign to reach the right types of customers. Identifying your primary customer type or the age and gender of the customers you want to reach determines which stations your ad will play on.
This does not mean that we only play your audio ad for certain customer types, instead, it means we have optimized your campaign to play on stations and at times-of-day when your customers are most likely listening.
You can learn more about how iHeart AdBuilder optimizes your campaign to reach the right audience at the right time by clicking here.