You cannot select multiple customer types to target when creating your iHeart AdBuilder Campaign. AdBuilder will select the stations and times-of-day to play your Audio Ad where your primary customers are most likely to listen. In order to do this most effectively, AdBuilder focuses on your single most desired customer type or age-range.
Your selection here will not mean that we only play your Audio Ad for that certain customer type. Instead, we have optimized your Campaign to play on stations and at times of day where this type of customer is most likely listening.
Selecting one primary customer does not mean you are excluding other customer types, it simply will mean our optimization focuses on this group when selecting stations and times-of-day.
You can learn more about how iHeart AdBuilder optimizes your Campaign to reach the right audience at the right time by clicking here.