To optimize your iHeart AdBuilder Campaign so that it reaches listeners of a particular age and gender, simply click the 'Target by Age and Gender' option, which will reveal additional targeting options:
Your selection here will not mean that we only play your Audio Ad for those certain ages or genders. Instead, we have optimized your Campaign to play on stations and at times of day where this type of customer is most likely listening.
You can learn more about how iHeart AdBuilder optimizes your Campaign to reach the right audience at the right time by clicking here.