Whether you’re an advertising or events company like Jacksonville Business Connections, a realtor looking to let people know about an open house, or a restaurant with new take-out and delivery options, iHeart AdBuilder can get you on-air quickly. Here’s how Jacksonville Business Connections used AdBuilder to get on the radio without a pre-produced audio ad or any back and forth with a salesperson.
Who is Jacksonville Business Connections?
Jacksonville Business Connections was launched in 2012 with the vision to help North Florida businesses market their products & services to the community. They host more than 20 events a year and have an online directory of 200+ businesses!
Historically, Jacksonville Business Connections used social media, email blasts, word-of-mouth, and television to reach customers, but they decided to explore radio with AdBuilder after hearing about the self-serve platform on the radio.
To find an affordable way to drive awareness and increase attendance of upcoming events by reaching their target audience.
In just a few minutes using iHeart AdBuilder, Jacksonville Business Connections was able to:
- Create a 30-second radio ad completely self-service without any back and forth with a salesperson.
- Select their target audience of adult females in Jacksonville, Florida.
- Request a “professional” ad with a “serious” tone.
Less than 24 hours later, they were able to approve their professionally written and recorded audio ad and were ready to go on-air. You can listen to the ad on the AdBuilder blog!
Jackson Business Connections received 2,225,600 impressions (one impression equals one listen) in Jacksonville, FL in less than 6 weeks (40 total flight days).
For the first time, radio advertising is self-service and affordable. Jacksonville Business Connections was able to get on-air fast with no audio creative and no salesperson using iHeart AdBuilder.