Once you select your market or markets (you can select up to 3 or go nationwide), you will be able to select your weekly budget. Please note that our weeks are Monday- Sunday. AdBuilder will show you the minimum budget options for the market(s) you selected, our suggested budget, and the option to enter a custom budget up to $30,000.
The minimum budget will vary depending on the market you select, how many markets are selected (you can pick up to three different markets), and the inventory available at the time of checkout.
Keep in mind, if you select the lowest possible budget, you’ll likely want to extend your campaign to run an extra week or two so you can effectively reach your customers. This is because a lower budget may result in fewer impressions. The more impressions your ad generates will ultimately increase the number of customers who hear your ad. A campaign with a larger budget or a longer schedule will yield better results.
Charges are settled after each week your campaign runs so picking the minimum budget may be helpful to minimize weekly business costs. Your weekly cost will not exceed your max weekly budget and might be less in shortened weeks. Even after your campaign is booked, you can modify your campaign's dates and/or budget (to learn more about this, click here). This allows you to see your campaign's progress before you commit to any plan modifications.