Once you select your market and target customer, you will be able to select your budget. AdBuilder will show you the minimum budget options for the market(s) you selected, our suggested budget, and the option to enter a custom budget up to $30,000.
The minimum budget will vary depending on the market you select, how many markets are selected (you can pick up to three different markets), and the inventory available at the time of check out.
Keep in mind, if you select the lowest possible budget, you’ll likely want to extend your campaign to run an extra week or two so you can effectively reach your customers. This is because a lower budget may result in fewer impressions. The more impressions your ad generates will ultimately increase the number of customers who hear your ad. A campaign that has a larger budget or a longer schedule will therefore yield better results.
Charges are settled after each week your campaign runs so picking the minimum budget may be helpful to minimize weekly business costs. Your weekly cost will not exceed your max weekly budget and might be less in shortened weeks. Even after your campaign is booked, you can modify the dates and/or budget for your campaigns (to learn more about this, click here). This gives you the opportunity to see the progress of your campaign before you commit to any plan modifications.