There is no additional fee for the ad creative when purchasing podcasts or streaming. You may notice that if your previous audio ad was created before 2022, you may see the below noted on your account “This ad is not compatible with streaming & podcast inventory…” You will then have the option to use another ad, if compatible, or create a new audio ad that can air on both terrestrial radio and podcasts & streaming.
If you are creating a new ad, there will be a charge of $100 at checkout.